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Medical writing and scientific communication

The handbook for the pharmaceutical sales representative

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The handbook for the pharmaceutical sales representative

As part of its Scientific Communication activities, Clariscience can support the production of drug manuals with a high scientific content, created with the aim of providing the sales reps with training and continuous refreshing tools.

It is crucial for the sales representative to know and convey the scientific and positioning context, so as to be able to effectively present the product of interest to the target clinicians. Following an initial briefing – Clariscience is committed to quickly understanding the positioning of a brand or product, studying and re-engineering the clinical condition of interest, the active ingredient, the mechanism of action and the supporting clinical literature from a clinical/marketing perspective.

The team that is placed at the customer’s disposal is composed of clinical experts, scientific copywriting communication experts, and professional graphic designers: an initial phase of studying the literature and guidelines of major scientific relevance leads to the production of a user-friendly document, rich in graphics, images and summary take-home messages.

In fact, Clariscience has realised that the secret to effective manuals is the ability to condense into a few simple pages all and only the information needed to hold the attention of the clinical interlocutor, thus sustaining a successful dialogue.

In this field, Clariscience already has experience in several distinct medical fields: from pharmaceuticals to nutraceuticals, via cosmetics and medical devices.

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